I am a marketing consultant, website designer and social media strategist/manager who has managed marketing programs for many local business in the Sarasota area and worked with small businesses building their brand message through web design. I have my masters degree in Internet Marketing from Full Sail University and I love what I do!

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CUSTOM WEBSITE DESIGN

A professionally designed website is one of the best ways to instill confidence in your new customers who are not familiar with your company, or even increase the confidence of your existing customer base. It gives the customer the impression that they are dealing with a firm they can trust and will generate a sense of respectability with your service and/or product.

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MARKETING IS EVERYTHING

Marketing is much broader than selling; It encompasses the mission of the entire business, carrying out business goals and creating a relationship with the people who support your business. What resonates most with me is that a marketer's job is to understand what the partners needs and values are and develop a solid strategy  – and that goes beyond the traditional marketing of years gone by. By doing so, this creates a meaningful partnership that meets and exceeds business goals.

 

SOCIAL MEDIA

I believe that social media networks are incredible resources for businesses looking to promote their brands or services online, generate and capture leads and I know most people miss the boat on this opportunity.  I love to educate people on why this is so important to their business and how they can significantly increase their revenues by implementing social media. But just because your business should be on social media, doesn't mean you should be on every network. I have over five years of practice determining the right social platforms that work best for your business. I understand how to create a successful social media strategy that will ultimately grow your business. I have the knowledge of how each platform runs, the types of audiences you can reach on that network and how your business can best use each platform. I am able to profile the most popular social media platforms to help you market your business better.

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WHAT IS MARKETING STRATEGY?

Marketing is all about strategy and tactics. Most of today's marketing is preoccupied with what I call tactical experimentation. In other words - throwing all kinds of things out at the world or at broad demographic targets to see what works. As you do this you are spending an abundance of money, potentially lots of it, and time. Through extensive research and expertise, I will to use the best pathway that applies your marketing budget more effectively. I will show you how to apply your marketing budget so you are not wasting time on audiences who do not value your message.

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ENSURING WEBSITE USABILITY

Developing a usable website is pivotal for business success. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, they leave. If a website's information is hard to read or does not answer users' key questions, they leave. Leaving is the first line of defense when users encounter a difficulty. Good usability is not attained overnight. It requires thorough user research and an interactive approach of constant testing and refining. I know that good usability depends on whether your website is available, clear, credible, learn-able, and relevant to the people who actually use it. I can help you get there.

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BUSINESS & MARKETING PLAN DEVELOPMENT/WRITING

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One crucial element to your business is developing and writing a business plan. This allows you to communicate your vision to others and persuade them to help you meet your goals. It will include thorough market research and detailed information about your marketing strategies, target audience, staff, obstacles and business goals. It is used as your roadmap to your business and also for financial endeavors with banks and investors. 

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A marketing plan helps you develop products and services in your business that meet the needs of your target market. Good marketing helps your customers understand why your product or service is better than, or different from, the competition. It includes a thorough plan to carry out business objectives and emphasize your business strategies.

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BUSINESS PHOTOGRAPHY

Through experience, I know the key to taking effective commercial photos is the ability to capture the beauty and unique detail of the product, person or place of business. I use my artistic perception to create pleasing photographs that will allow your business to boom. Commercial photos need to be effective and professional. The right photo can help a business grow. Creating a photograph that will enhance your business is essential for showcasing your business. 

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