Developing a sound advertising strategy is extremely important to me. By using the right tools, at the right time and in the right place, an advertising campaign will build demand for products and services, leading to increased sales as well as consumer awareness.

​

PACKAGING

As a designer I know that my goal is to sell the product, to know my target audience, let the product inspire me, keep practicality in mind and always leverage a strong brand.

​

P.O.P.

I create smart point-of-purchase in store displays that are aimed to influence purchase. I give customers what they want by educating them about things they didn't know they needed.

​

ADS AND FSI

I know ads play an important role in helping brands defend and grow market share in the face of competitive threats, including private label brands. In addition, the advertising value of FSI coupons and the opportunities they create for merchandising tie-ins can help increase brand awareness and motivate purchases in the future that do not involve the use of a coupon.

 

CUSTOM WEBSITE DESIGN

A professionally designed website is one of the best ways to instill confidence in your new customers who are not familiar with your company, or even increase the confidence of your existing customer base. It gives the customer the impression that they are dealing with a firm they can trust and will generate a sense of respectability with your service and/or product.

​

CREATIVE WRITING AND PRESS RELEASES

My creative juices flow when I engage in writing. I use my imagination and facts to allow the reader the opportunity to understand what services or products you are selling and to keep them reading!

​